Edsel & Iris, Inc. was established in 2018 under the founding name, the Art of Anderson. We still recognize tAoA as our “parent” theme and E&I, Inc. and any future projects will fall under tAoA. This is our happy place. We like sharing ideas and stories about all aspects of life that also focus on sustainablility, slow-living and a little self-love.
We aren’t another “mommy blog”, but we have some stories about motherhood. We aren’t an official fashion site, but we want your outer personal style to reflect your most beautiful and confident inner you.
We aren’t interior designers, but we love sharing our interior spaces. We understand the importance of creating spaces that give a sense of calm and peace from the outside world. We aren’t mental health professionals, but we have lived through some life experiences that has given us perspective as to how to live our lives to the fullest with our own self-diagnoses.
What we lack in professional degrees or credentials, we make up for in life experience, and loads of trial and error. Believe us when we say that we like to make mistakes, more than once just to be sure they were a mistake. We are here to share our experiences with you so that we can create a community that is supportive of everyday, real-life challenges. We tell stories that we need to hear, even though at times, history can be a bitter pill to swallow.
WHO YOU ARE!
HOW YOU LIVE!
The Inspiraion Behind EDSEL & IRIS, INC.
Social Media Wizard
Roxy is a Minnesota native and when she is not moonlighting as a nurse, she is a social media guru who loves to know the ins and the outs of all things social.
She is married to Mark, they have 4 children and also 7.5 grandchildren, yes, one is in the oven.
Insta handle: @theinspiredplace
Carla, also a Minnesota native, also parlays as a nurse but when she is not doing that, she loves to blog, especially about her family (insert, evil laugh here).
She is married to Bruce and has 2 children, 2 fur-babies Oliver and Bailey and is hopeful for a grandbaby soon (any day now boys)!
Insta handle: carlanderson_lifestyle
Director of Chat Marketing
Allyson, yep you guessed it, also a Minnesota native also freelances as a nurse (can you tell we are sisters?).
Beyond that she loves cozy time with her family, husband Matt, 2 kiddos and 2 fur-babies Lulu and Willow.
She is the future alchemist, a true Gen-X’er when considering chat venues for E&I, Inc
Dawn is the black sheep of the family, she has resided in South Dakota for much of her adult life. Yes, we still claim her….
Dawn is married to Owen, has 3 children and also 2 fur-babies Dakota and Kobe.
Dawn is the true visionary with all things color, design, comfortable & cozy!
Insta handle: @dawnmoonhome